Low-Content Books: How This Trend Is Still Taking Over the Online Marketplace in Recent Years

Miroslav Novohradsky
6 min readFeb 21, 2023

Are you looking for a new creative outlet or side hustle that doesn’t require a lot of time, money, or writing skills?

Look no further than low-content books!

In recent years, this simple yet versatile type of book has taken the online marketplace by storm, appealing to a wide range of customers who love to color, doodle, write, or just relax.

In this article, I’ll explore the fascinating world of low-content books, from their origins and benefits to practical tips and inspiring success stories.

Whether you’re an aspiring entrepreneur, a crafty hobbyist, or just curious about the latest trend in publishing, you’re sure to find something valuable and entertaining here.

The Low-Content Book Trend: Where It Started and Why It’s Here to Stay

Before we dive into the details of low-content books, let’s clarify what they are and how they differ from other types of books.

Essentially, a low-content book is a book that has minimal written content, such as blank pages, lined pages, dot grids, coloring pages, or simple prompts.

Unlike a novel, a memoir, or a non-fiction book, a low-content book doesn’t require extensive research, writing, editing, or proofreading.

Instead, it focuses on the visual and interactive aspects of reading, allowing the reader to express their creativity, relieve stress, or organize their thoughts.

The concept of low-content books is not new, of course.

For decades, people have been enjoying coloring books, activity books, journals, diaries, and planners that require little or no writing.

However, with the rise of self-publishing platforms such as Amazon’s Kindle Direct Publishing, CreateSpace, and IngramSpark, it has become easier than ever to create and sell your own low-content books online.

As a result, the market for low-content books has exploded in recent years, with thousands of new titles appearing every month.

So why are low-content books so popular?

There are several factors that contribute to their appeal:

  • Accessibility: Anyone can create and publish a low-content book, regardless of their writing skills or experience. All you need is a good idea, some basic design software or tools, and a platform to sell your book on. This means that the market for low-content books is highly diverse, with books catering to various niches, interests, and age groups.
  • Therapeutic benefits: Many people find coloring, doodling, or journaling to be relaxing, meditative, or therapeutic. Low-content books can offer a way to escape from the stresses of everyday life, express emotions, or connect with one’s creativity.
  • Customization: Low-content books can be highly customizable, allowing the reader to personalize their book with their own colors, drawings, or writing. This can create a sense of ownership and satisfaction that is not possible with traditional books.
  • Affordability: Low-content books are often priced lower than other types of books, making them a great value for customers who want to get more for their money.

The Benefits of Selling Low-Content Books Online

If you’re thinking about getting into the low-content book business, you’ll be happy to know that there are many benefits to doing so. Here are just a few:

  • Low start-up costs: Unlike traditional publishing, which can require significant investment in editing, design, and printing, self-publishing low-content books can be done with minimal investment. You can create your own designs using free or inexpensive software, or hire a freelance designer for a reasonable fee.
  • High profit margins: Since low-content books are relatively cheap to produce, you can price them competitively and still make a decent profit. Depending on your niche and marketing strategy, you can earn anywhere from a few dollars to hundreds or even thousands of dollars per month.
  • Flexibility: When you sell low-content books online, you have the freedom to work from home, set your own schedule, and experiment with different formats, themes, and styles. You can also target specific audiences and adjust your prices and promotions accordingly.
  • Creativity: Low-content books offer endless possibilities for creativity, whether you’re designing covers, layouts, or illustrations. You can also come up with new ideas for content or collaborate with other artists or authors to create unique and compelling products.
  • Community: The low-content book market is a vibrant and supportive community, with many groups, forums, and social media channels dedicated to sharing tips, resources, and inspiration. You can learn from other sellers, connect with customers, and build your brand in a fun and engaging way.

Tips for Creating and Selling Low-Content Books Online

Now that you’re excited about the prospect of selling low-content books, let’s go over some practical tips for creating and marketing your products.

  1. Find your niche: Before you start designing your book, research your target audience and see what kinds of books are already out there. Look for gaps or niches that you can fill or ways to differentiate your book from the competition. You might also consider testing your ideas with a small sample size or survey.
  2. Choose your format and design tools: Low-content books can come in various formats, such as coloring books, journals, planners, or sketchbooks. Depending on your niche and audience, you can choose a format that suits their needs and preferences. For design tools, you can use free software such as Canva or Book Bolt, or invest in professional software like Adobe Creative Suite.
  3. Create your content: Once you have your format and tools, it’s time to create your content. You can use your own artwork, photographs, or writing, or license or purchase stock images or fonts. Be mindful of copyright laws and ensure that your content is high-quality and consistent with your brand.
  4. Design your cover: Your cover is the first thing that potential customers will see, so make it eye-catching and relevant. Use bold colors, clear typography, and high-resolution images to make your book stand out. You might also consider A/B testing different covers to see which one resonates best with your audience.
  5. Set your price: Pricing your book can be tricky, as you want to balance affordability with profitability. Research the prices of similar books in your niche and adjust your price accordingly. Consider offering discounts or promotions to attract new customers or reward loyal ones.
  6. Market your book: Once you’ve published your book, it’s time to market it to the world. Use social media, email marketing, ads, or other channels to reach your target audience. You can also leverage customer reviews, collaborations, or giveaways to increase your exposure and credibility.

Conclusion

In conclusion, low-content books are not just a passing trend, but a dynamic and exciting market that offers endless possibilities for creativity and entrepreneurship.

Whether you’re a stay-at-home parent, an artist, a writer, or anyone with a passion for fun and relaxation, low-content books can be a fulfilling and profitable outlet for your talents.

So why not give it a try and see where it takes you?

Who knows, you might be the next bestselling low-content book author or artist!

Bonus: Get my Free PDF guide on How to start a print-on-demand business.

Thanks for reading!

If you want to support me as a writer, consider becoming a Medium member. It’s $5 a month, giving you unlimited access to stories on Medium. If you sign up using my link, I’ll earn a small commission.

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, I may earn a commission if you click through to make a purchase.

--

--

Miroslav Novohradsky

Combining AI tools and design skills to sell digital art. Get my free guide on how to start a print-on-demand business without money. https://bit.ly/3Ehi43C